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13 lutego 2017
wszystkie artykuły z działu >> TARGI

Red Dot Communication Design: Spatial Communication 2015

Z przyjemnością prezentujemy wszystkie projekty wyróżnione zaszczytnym tutułem Red Dot Award: Communication Design 2015 w kategorii Spatial Communication. Konkurs Red Dot Design Award - obok iF Design Award i IDEA (International Design Excellence Award) -  to najważniejsze nagrody przyznawane w dziedzinie projektowania na świecie. Red Dot przyznawane są w trzech kategoriach: Communication Design, Product Design oraz Design Concept.

Pożądana przez projektantów "Czerwona Kropka" od blisko 60 lat jest szanowanym międzynarodowym znakiem wyjątkowej jakości w dziedzinie wzornictwa. Pierwsza nagroda Red Dot dla Polaków została przyznana dopiero w 2008 roku. W roku 2015 zwycięskich projektów było 12. A w roku 2016 już 15. Pokazuje to, że Polacy coraz śmielej pojawiają się wśród elity światowego designu.

Obejrzyjcie laureatów Red Dot Award: Comunication Design 2015 w kategorii Spatial Communication. Sprawdźcie czy "Czerwona Kropka" może wyróżnić również Wasze realizacje w przyszłości


Landscape of the Boundary
Public Installation
Client: Taipei Fine Arts Museum, Taipei
Design: ArchiBlur Lab, Taichung City, S2 Design, Architects & Associates, Taipei
Artwork: Chen Xuan Cheng, ArchiBlur Lab, Su Fuyuan, S2 Design, Architects & Associates Jen Tah-Sien

The structure of the installation “Landscape of the Boundary” is visually inspired by the sight of rows and rows of bamboo poles sticking out of the sea, a common scene along Taiwan’s coast. It is made of just over 2,000 Taiwanese Moso bamboo and Makino bamboo poles. The core element of the installation integrates poles of Moso bamboo, which grows high up in the mountains. Whereas bamboo scaffolding has traditionally been tied together with rope, for this installation the project team came up with a way of connecting the bamboo poles using metal structures.




Audi – Paris Motor Show 2014
Fair Stand
Client: AUDI AG, Ingolstadt
Design: SCHMIDHUBER, Munich

The Audi trade-fair stand at the 2014 Mondial de l’Automobile in Paris visualised the brand promise “Vorsprung durch Technik” through an appearance of power and progressiveness. The space and communication concept “Dynamic of Balance” presented two independent strengths that were yet in perfect balance with each other. The 28-metre projection “Ultra Structure” provided the basis and symbolised the technological performance of Audi. The counterpoint was formed by the “Body Structure”, a finely polished geometric object measuring 34 metres in length, which floated above the visitors’ heads.



Sculpture in Motion 2.0 – The Helio Curve
Art Installation
Client: Hyundai Motor Company, Seoul
Art Direction: Yoomee Kim
Music/Sound Design: Do-Young Park
Design: INNOCEAN Worldwide Europe GmbH, Frankfurt/Main
Creative Direction: Lewis Hunt
Project Management: Petra Erbova
Artist/Sculptor: Reuben Margolin, Emeryville, California

Czytaj więcej: Czego możemy nauczyć się od gigantów motoryzacji. iSaloni 2015

[Sculpture in Motion 2.0] HELIO CURVE at Milan Design Week 2015

“Sculpture in Motion” is a collaborative project by the Hyundai Motor Company that aims to connect artists with the public by bringing to life the company’s design philosophy of “Fluidic Sculpture”. The actual exhibition in 2015, “The Helio Curve” by American kinetic artist Reuben Margolin, assumes the form of a continuously moving and living organism that never repeats, thus demonstrating how movement can take tangible forms while still retaining its natural energy and motion. The sculptures feature a complex and mathematical design of 400 wooden blocks that create a wave over three metres high, which ebbs and flows.



Crystal Fortune – Euroluce 2015
Fair Stand
Client: Preciosa Lighting, Kamenický Šenov
Design: Vasku & Klug, Vienna
Film Production: Igor Zacharov, Prague

This trade-fair booth represented the Czech crystal company Preciosa Lighting at the international lighting fair Euroluce by reflecting the company’s roots in the tradition of glass and crystal art. A fountain, due to its historically attributed power of prophecy, featured as the central design element, with four chandeliers seemingly floating above the water. Just as a glimpse of the water surface can give an impression of the viewer’s future, the view of the booth’s fountain surface was intended to unveil the future of chandeliers.



Pedrali Light Frames
Fair Stand
Client: Pedrali S.p.A., Mornico al Serio (Bergamo)
Design: Migliore + Servetto Architects, Milan
Exhibition Design: Ico Migliore, Mara Servetto
Photography: Ottavio Tomasini

Czytaj więcej: Migliore+Servetto Architects dla Pedrali 

The “Light Frames” stand portrays the new collection of the company Pedrali with signs of light. Ten luminous frames provide a backdrop for the product families presented on various levels within environments defined as photographic sets. The backgrounds display light graphics and coloured geometric signs, outlining the characteristic and iconic scenes of the different products. Another distinctive feature of this exhibition is the way the exposition volumes stand out against the perimetral walls, creating a dynamic and evocative landscape with diagonal surfaces and multiple inclinations.



Cut Space
Art Installation
Client: Taiwan Design Expo, Taipei
Design: J.C. Architecture, Taipei
Strategic Planning: Johnny Chiu,Nora Wang, Coco Chang, Rose Huang, Taipei
Photography: Dean Cheng, Taipei

“Cut Space” is an interactive, walk-in art installation that was inspired by three questions: How can people create their own space? Is it possible to provide them with the freedom for this to happen? And what kind of spaces would they finally create? The answer is an installation space in the size of 6 x 6 metres, consisting of 6,300 closely hung, equally spaced strings. Participants were then equipped with a pair of scissors and the strings became the structural material for them to cut away at any length in order to create their own space. Over time, as the participants shaped their spaces, the fallen strings accumulated on the ground were forming loose heaps reminiscent of “furniture”. As the spaces were being freely created, the social interaction as well as the collective memory grew organically. Thus, the installation encouraged individuality, while at the same time celebrating the collective whole.

German Pavilion – Expo Milano 2015
Exhibition Design

Client: German Federal Ministry for Economic Affairs and Energy, Bonn
Design: SCHMIDHUBER, Munich i Milla & Partner, Stuttgart
Project Management: NÜSSLI, Roth bei Nürnberg

Czytaj wiecej: German Pavilion Expo 2015 - najbardziej utytułowany pawilon w historii Wystaw Światowych

Entitled “Fields of Ideas”, the concept of the German Pavilion at Expo Milano 2015 is oriented to the leitmotif “Feeding the Planet, Energy for Life”. The pavilion presents Germany as a vibrant, fertile “landscape” filled with ideas about future human nutrition. It closely interlinks the architecture and the exhibition to vividly illustrate to visitors how important dealing respectfully with nature is to the ongoing food supply. The pavilion, in the form of a gently rising landscape, recalls Germany’s field and meadow landscapes.




Korean Pavilion – Expo Milano 2015
Exhibition Design
Client: Korean Ministry of Culture, Sports and Tourism, Korea Tourism Organization, Sejong City
Design: SIGONGtech, Seongnam City, Gyeonggi Province
Creative Direction: Joongho Cha, SIGONGtech
Art Direction: Sanghoon Lee, SIGONGtech
Euntaek Cha, Africa Pictures

The Korean Pavilion at Expo Milano 2015 is implemented with black-and-white architectural spaces revealing the central theme of “Food for the Future”. By using an unconventional design concept, the aim is to make the visitors rethink what it really means to “eat”. With a combination of content expressed through various media arts, this exhibition covers the areas of Balance of Nutrition, the Fermentation Process, Food Storage Systems and Sustainable Future Foods. The concept of a two-storey building leads the visitors into a Korean restaurant at the end of the tour, offering a four-dimensional learning experience.



MEG – Musée d’ethnographie de Genève
Exhibition Design
Client: City of Geneva, Department of Culture, Geneva
Design: ATELIER BRÜCKNER, Stuttgart
Creative Direction: Prof. Uwe R. Brückner
Art Direction: Wassim Melki
Lighting Design: Atelier Derrer, Zurich
Technical Direction: Point Prod’ SA, Geneva
Film Direction: Ange Leccia, Paris
Photography: Daniel Stauch

The concept of the permanent exhibition at the Musée d’ethnographie de Genève (MEG), Switzerland, successfully meets the challenge of how to present more than 1,000 exhibits on 1,000 square metres of space so that they provoke curiosity and convey diverse stories in a poetic manner. Presented as a precious archive of human diversity, the exhibits of the comprehensive collections are arranged in large colour-coded showcases that correspond to the five geographical departments of the museum: Africa, America, Europe, Asia and Oceania.



The Dancing Traffic Light
Public Installation
Client: Daimler AG, smart/MM, Böblingen
Design: BBDO Berlin
Creative Direction: Ton Hollander, Jan Harbeck, Lukas Liske, Daniel Schweinzer
Film Production: BigFish Filmproduktion GmbH, Berlin, Minivegas, Amsterdam

With this installation, the car brand “smart” visualised its ongoing mission of finding new solutions for urban problems. Thus acknowledging that pedestrian crossings are probably the most dangerous spots in the city, the company tested traffic lights with vigorously dancing red figures in an urban experiment. Passers-by were invited to slip into the role of the red man for their own entertainment, with their movements integrated into the traffic lights in real time. The effect was that 81 per cent more people waited.



Behind Locked Doors
Public Installation
Client: Preciosa Lighting, Kamenický Šenov
Design: Vasku & Klug, Vienna
Concept/Photography: Michael Vasku, Andreas Klug
Film Production: Igor Zacharov, Prague

Created in cooperation with the company Preciosa Lighting, this installation in the foyer of the Emperor’s Palace in Vienna during the Art & Antique fair aims at carrying the viewer off to an entirely new world. It was conceived to appear like an abandoned place in order to demonstrate what happens when people are no longer there and organised structure begins to fall apart. Visitors were thus invited to follow their childish instincts and satisfy their curiosity of wanting to look behind every door as an emotional experience that occurs entirely without curatorial guidance.



smac – State Museum of Archaeology Chemnitz
Exhibition Design
Client: Landesamt für Archäologie Sachsen, Dresden
Design: ATELIER BRÜCKNER, Stuttgart
Creative Direction: Prof. Uwe R. Brückner
Art Direction: Felix Becker, Tanja Zöllner, Jana Fröhlich (Graphics)
Lighting Design: LDE Belzner Holmes, Stuttgart
Technical Direction: medienprojekt p2, Stuttgart
Photography: Michael Jungblut

The architectural design of the State Museum of Archaeology (smac) in Chemnitz, Germany, had to tackle the challenge of combining the historical structure of the heritage-protected building by architect Erich Mendelsohn with the new tasks of a contemporary museum. This was realised through three floors dedicated to being exhibition spaces for presenting specific time periods ranging from pre-history up to the 19th century. As a result, the room narratives change, becoming increasingly structured and enclosed, with the floor graphics transforming from amorphous lines to a rectangular grid pattern.



Exhibition Design
Client: C&C DESIGN Co., Ltd., Guangzhou
Design: C&C DESIGN Co., Ltd., Guangzhou
Design Director: Zheng Peng
Exhibition Design: Zheng Peng, Zekun Xie

Cross is a pavilion that was designed for the 2014 Guangzhou International Design Week, an exhibition space at the Poly World Trade Expo in Guangzhou, China. The appearance of the exhibition resembles the many folded papers accompanying any design process. Just like these folded draft papers, the exhibition platform is an open space of irregularity and limitlessness. On the platform, the tourism routine and functional space are effectively organised. Multimedia projections on the wall and ground interact tactfully with the audience.


Klarna – Data Visualisation
Information Design
Client: Klarna, Stockholm
Design: Strichpunkt Design, Stuttgart/Berlin
Digital Concept: Strichpunkt Design onformative GmbH
Digital Realisation: onformative GmbH

In the foyer of the new Stockholm headquarters of Klarna, a company providing payment solutions for online shops, important company figures are shown on a large 4 x 4 metre video wall. Detailed infographics present clearly arranged information ranging from transaction volumes sorted by industry to user-group statistics. Since the data behind the graphs are updated daily, the installation turns into a quasi real-time reflection of the company’s business activities.



Artron Wall
Facade Design
Client: Artron Art Center, Shenzhen
Design: Artron Art Center, Shenzhen
Coba Design, Taipei

The Artron Wall inside the Artron Art Center in Shenzhen, China, takes a manifold approach to staging books. This 30-metre-tall and 50-metre-long wall is a huge shelf of art books extending up a few floors. It provides art lovers with some 50,000 art-themed books in ten languages published by 2,000 publishers from around the world. One highlight of the Artron Wall is the museum section displaying more than 4,000 copies of art books published by some 500 museums, universities, art centres, galleries and foundations.


Public Installation
Client: Kulturprojekte Berlin GmbH, Berlin
Design: WHITEvoid GmbH, Berlin Bauderfilm, Berlin
Creative Direction: Christopher Bauder, WHITEvoid GmbH
Marc Bauder, Bauderfilm
Film Production: Marc Bauder, Bauderfilm
Project Management: Philipp Rasehorn, WHITEvoid GmbH
General Coordination/Communication: Moritz van Dülmen, Kulturprojekte Berlin GmbH
Engineering: Steven Morgan, porcella + morgan, Berlin
Scientific Direction/Information Boards: Tom Sello, Frank Ebert, Robert-Havemann-Gesellschaft e.V., Berlin
Consulting: Hans Reitz, Circ GmbH & Co. KG, Berlin

Czytaj więcej: LICHTGRENZE - najcześciej nagradzana instalacja na Świecie

To celebrate the 25th anniversary of the fall of the Berlin Wall, an extraordinary light installation was created, following the former route of the so-called Berliner Mauer. From 7–9 November 2014, the 15.3 km frontier that once divided the city centre was reimagined in light by thousands of illuminated balloons. On the last night of the temporary installation, 8,000 volunteers jointly released the balloons with their own personal message attached into the Berlin night sky. Thus, the wall of light, just like its 1989 counterpart, literally vanished into thin air with the help of the citizens.




Client: ArchiWorkshop.kr, Seoul
Design: ArchiWorkshop.kr / SpaceTong, Seoul
Photography: Juneyoung Lim, Seoul

The design of the project “Glamping in Korea” by ArchiWorkshop / SpaceTong was inspired by models from nature. The tent-like pavilion merges the poetic shape and appearance of a pebble stone with the advantage of an individually adjustable structural flooring system based on the juxtaposition of modular floors. The resulting tent structures allow for versatile arrangements in terms of functionality and aesthetic appeal. They can transform into an attractive exhibition hall just as easily as a trade-fair pavilion. An art wall painted by young Korean artists is featured on the wall inside.


Paper Pathfinder
Orientation System

Client: Rijks Museum, Amsterdam
Design: MVO&, Visualising the source, Amsterdam

The Paper Pathfinder is developed as an eye-catching, three-dimensional paper gift for the Rijks Museum in Amsterdam, handed to visitors on the day of the museum’s reopening in 2013. The pathfinder easily folds out into a 3D miniature building and can fold back flat for storage in a bag. Moreover, without requiring further explanation, it is easily understood by people of all ages, helping them to find their way through the complex building.



Public Brewing
Public Installation
Client: Uerige, Düsseldorf
Design: Bewegtbildhelden, Düsseldorf

“Public Brewing” is an interactive media facade on the building of the Uerige craft brewery in Düsseldorf, Germany. By means of a rear projection onto the windows of the facade, the project visualises the brewing process, from the crushing of the malt to fermentation and to the bottling of the beer. The way it invites passers-by to engage actively in the process of brewing beer is a central aspect of the concept. When approaching, visitors first only see bored brewery employees running around on the facade. However, they can “activate” the employees and steer the brewing process via a control desk that has operating buttons, pumps and cranks. Thus the users are given the feeling that they are brewing their own beer. After the beer has been virtually bottled, a real bottle, which the people are allowed to take home, appears out of the control desk. The aim of this project is to engage all senses of passers-by at the same time.



LEE BUL – MMCA Hyundai Motor Series 2014
Exhibition Design
Client: Hyundai Motor Company, Seoul
MMCA, Korea (National Museum of Modern and Contemporary Art, Korea)
Design: MMCA, Seoul
Creative Direction: Youjin Choi, MMCA, Seoul
Graphic Design: Jin Jung, TEXT, Seoul
Construction: Inhwan Kim, Joosung Architecture, Seoul
Production: Kyoungtae Kim, Seojin Plan, Seoul
Photography: Byungcheol Jeon, B Graphic, Seoul

The MMCA Hyundai Motor Series was a ten-year programme jointly initiated by the Hyundai Motor Company and the National Museum of Modern and Contemporary Art, Korea. Within the field of Korean contemporary art, it aimed to instil fresh attitudes and new possibilities through the programme’s sponsorship of artists. The work of renowned artist Lee Bul exhibited through this programme investigated the continuous intersection between actual opened and closed spaces, as well as the conceptual framework of “opened vs closed” in its relation to aesthetics and the structural system. A key design element within the installation was the feature of five videos inspired by this system, creating the effect of constant motion and ascension.



Time Melts Away
Coffee Shop
Client: Pan Mallette, Jongli
Design: X-Line Design, Taipei

The concept of “Time Melts Away” focuses on reinterpreting the meaning and dynamics of discarded things (cast-offs). It aims to establish a link between old and new, waste and preciousness, as well as between emotion and memories. This is achieved by using recycled cast-offs as a medium for recalling people’s sensation for daily life, creating the chance to perceive their purest aesthetic value. The design aims to reinterpret the ordinary cast-offs; the angled steel was less appreciated until it was given a special position in the space. The materials applied in this case were all reinterpreted in terms of function and displayed traces of time, sun and rain.


Orientation System
Client: NAVER Corporation, Seongnam City, Gyeonggi Province
Design: NAVER Corporation, Seongnam City, Gyeonggi Province
Creative Direction: Myojin Kwon
Graphic Design: Eunkyung Park, Seokwon Yoon, Bongkwan Choi, Dongmin Hyun
Project Management: Jinhee Kim

This signage system for the South Korean IT company Naver was created for a new office building featuring architecture that aims to stand in close harmony with the surrounding nature. The building by the name of “Connect One” is defined less as a workplace than as a refreshing place to stay in the natural environment of Gubong Mountain in Chuncheon, a place that people can relate to. The result is a rather complicated and stepped structure of three different buildings, which are connected by sloped bridges. Thus, the purpose of the signage project was to design an intuitive and easy system within the building, allowing visitors to easily find their way around.


The Multimedia Room of the Exhibition “Paul Gauguin”
Exhibition Design
Client: Fondation Beyeler, Riehen/Basel
Design: iart ag, Basel
Wall Design: berger + stadel + walsh, Basel
Music/Sound Design: Idee und Klang, Basel

The exhibition “Paul Gauguin” (2015) at the Fondation Beyeler art museum in Riehen/Basel, Switzerland, featured an expansive multimedia mediation room that offered visitors new possibilities in art education and a playful approach to motifs of the life and work of the artist. Conceived as a combination of physical and virtual elements, it presented intuitive opportunities for interaction and an emblematic visual concept. The magical centre of the room was formed by six interactive books. As readers leafed through them, each page unfolded anew before their eyes, for the printed pages were supplemented by projected content, thus permitting interactive elements and moments of surprise in the form of animation with sound.



Cut Space
Art Installation
Client: Taiwan Design Expo, Taipei
Design: J.C. Architecture, Taipei
Strategic Planning: Johnny Chiu,Nora Wang, Coco Chang, Rose Huang, Taipei
Photography: Dean Cheng, Taipei

“Cut Space” is an interactive, walk-in art installation that was inspired by three questions: How can people create their own space? Is it possible to provide them with the freedom for this to happen? And what kind of spaces would they finally create? The answer is an installation space in the size of 6 x 6 metres, consisting of 6,300 closely hung, equally spaced strings. Participants were then equipped with a pair of scissors and the strings became the structural material for them to cut away at any length in order to create their own space. Over time, as the participants shaped their spaces, the fallen strings accumulated on the ground were forming loose heaps reminiscent of “furniture”. As the spaces were being freely created, the social interaction as well as the collective memory grew organically. Thus, the installation encouraged individuality, while at the same time celebrating the collective whole.



Greenery, Yard
Temporary Showroom
Client: Sun-Life Interior Design, Taichung City
Design: Sun-Life Interior Design, Taichung City

Both the architecture and the interior design of the Greenery, Yard form a symbiosis with the surrounding landscape, placing the human being centre stage. This is achieved architectonically through the use of materials such as natural wood and glass. Thus, the wooden pathway on the main route is fully covered with blinding, while the random rocks in the landscape are designed like dots, with the aim to connect people. The front door of the Greenery, Yard is crafted from cedar and framed in glass. In this kind of arrangement, when visitors step inside the building more than half of what they see is enormous embedded panes of glass, bringing in the natural sunlight.


Exhibition Design
Client: ENERGETICON gGmbH, Alsdorf
Design: ATELIER BRÜCKNER, Stuttgart
Creative Direction: Prof. Uwe R. Brückner, Prof. Eberhard Schlag
Art Direction: Alexandra Vassilakou, Sabine Loucka (Graphics)
Lighting Design: LDE Belzner Holmes, Stuttgart
Technical Direction: medienprojekt p2, Stuttgart
Photography: Thomas Mayer

Entitled “Experiencing Energy, Understanding Energy”, this permanent exhibition was conceived as a clearly structured route offering interactive experiences. Located within a former bituminous coal mining site, visitors are invited to discover the extensive grounds with outdoor installations, underground areas and historical buildings, including a forge, a hoisting machine house and the former workforce building, the coop. The exhibition itself is dedicated not only to the fossil-fuel era, but also to the age of regeneration.



Play and Learning Trail for Children
Client: Schirn Kunsthalle Frankfurt, Frankfurt/Main
Design: Atelier Markgraph, Architecture & Scenography, Frankfurt/Main Christian Bitenc, Graphic Design & Illustration, Frankfurt/Main
Exhibit Construction/Media: ExpoTec, Mainz
Lighting Design: Stephan Zimmermann Lightsolutions, Oberursel
Construction: Expotechnik, Frankfurt/Main

The MINISCHIRN at Schirn Kunsthalle Frankfurt opens a creative space for children from the age of three to primary school age. Inside a treehouse-like architecture, a play and learning trail offers a fun way to experience the ABC of creativity and art first-hand. Individual spatial installations and experimentation stations allow a physical experience of artistic strategies such as irritation or transformation. MINISCHIRN establishes a new format in Germany’s exhibition landscape: a permanent play and learning trail with a design that enables children to approach art independently.




Public Installation
Client: Goat Farm Arts Center, Atlanta
Design: Second Story, Part of SapientNitro, Atlanta

As part of Elevate Atlanta 2014, a pop-up gallery curated by local arts organisations, this interactive installation was created as a radical interface for social messaging. Inspired by the exhibition’s “Social City” theme, a dumpster parked on a downtown street was filled with more than 100 illuminated, magnetic blocks inscribed with words and emoji. The public was invited to use the walls of the container as a canvas, arranging the blocks to create messages of their own. Social media became something new: a collective act undertaken together in physical space. But #Trashtag did more than just collect these messages – it amplified them. With the push of a button, participants could have the container tweet on their behalf. The dumpster acted as a mouthpiece for the people’s ideas, critiques, and hopes.



Radwende – Change Your City for Cyclists
Public Installation
Client: Scholz & Volkmer GmbH, Wiesbaden
Design: Scholz & Volkmer GmbH, Wiesbaden
Creative Direction: Michael Volkmer
Concept: Nanna Beyer
Production: Tom Kresin
Technical Direction: Manfred Kraft
Programming: Thomas Kuster, Florian Finke

This installation was part of a campaign initiated by activists as a response to the fact that the town of Wiesbaden, according to an assessment, was ranked as the least bike-friendly city in Germany. Therefore, the aim was to open up new possibilities together with cyclists, based on the individual routes they take, to create a fictitious city map. A drawing machine in the Wiesbaden state museum recorded these cycling paths on a daily basis and thus produced a work of art every day, showing where cycling lanes were most needed.


Confession of Design – Austrian Design Exhibition 2014
Exhibition Design
Design: Vasku & Klug, Vienna
Film Production: Vitek Hašek

“Confession of Design” was the edition of Austria’s contemporary design exhibition during Milan’s Salone Internazionale del Mobile in 2014. Located in a former church, the exhibition concept aimed to respect and utilise the sacred atmosphere of the venue. This ensured that the exhibits did not enter into competition with the site, look out of place or become lost within it. Moreover, the show ironically referenced the design pilgrimage Milan evokes every year. Religious elements were the inspiration for both the exhibition architecture and all complementary media output.



Basic Object of Knowledge (B.O.O.K.) – The Contemporary Book and Its Model
Exhibition Design
Client: d-file design studio, Amsterdam/Singapore
Design: Danne Ojeda, d-file design studio, Amsterdam/Singapore, Outofstock, Singapore
Photography; Marvin Tang Outofstock

This exhibition displays relevant examples of contemporary book design. It offers a selection of published books and their three-dimensional prototypes that help with understanding the creation and development of a number of milestones in today’s book design. The exhibition structure resembles an installation whose form re-enacts the process of designing a book page layout. The main elements of the show – book and text arrangements – echo the format of a page composition within the exhibition space.

d-file design studio



My Secret Garden
Space Furniture
Client: Yestudio, Taipei
Design: Yi-An Hung, Yestudio, Taipei

The concept of “My Secret Garden” centred on the idea of providing a space for the children of a Christian family – space that could be used for various purposes, including worship. Derived from the idea of a slide in a penthouse, this project emerged as a fun-inducing living space for use by the client’s two daughters, as well as by family friends and other kids. The stair and slide to the penthouse are the soul of this spatial design. The conceived space was consciously designed to be open and flexible. Thanks to the integration of a bookshelf and a multi-use storage box, this spatial furniture is suitable for different events.


Cardboard – Of Course!
Exhibition Installation
Client: VVK Verband Vollpappe-Kartonagen e.V., Darmstadt
Design: Grosse8, Cologne
Creative Direction: Stephan Müller
Art Direction: Harald Mönch
Motion Design: Julia Staufenbiel
3D Artist: Alexander Diestel
Projection Mapping: Gerrit Kress
Music/Sound Design: rain Productions, Cologne

At FachPack, a leading trade show for packaging solutions, an immersive viewing experience was created through custom video mapping. The installation highlighted the four key features of the client’s product, i.e. solid fibreboard: individual cuts and forms, endurance against humidity, flexibility in packaging design and cost reduction. Instead of overwhelming the audience with information, it presented facts, figures and relevant features in a charming and entertaining manner. The solid fibreboard was even used to set up a small room that contained the custom video installation. Through projection on five differently sized boxes and adjacent walls, the four benefits were visualised in surprising, easy-to-understand stories.



Autowerk – Portal to Production
Exhibition Design
Client: Autostadt GmbH, Wolfsburg
Design: jangled nerves gmbh, Stuttgart

The permanent exhibition “Autowerk – Portal to Production” offers guests insights into the world of Volkswagen Group’s car manufacturing. Seven full-scale cutaway models, which can be viewed from all sides, illustrate the different production steps from the press plant to the final quality control in a condensed, striking way. The models aligned in individual portals are authentic sections of the car bodies, just like they can be found in the selected production process. Each model is linked to a characteristic attribute, a typical tool used in production and an interactive media station with images and vividly presented information. The individual vehicle “slices” visually add up to form a complete vehicle composed of the various brands of the group. A room-sized media wall at the end of the portal series invites visitors to experience a virtual factory tour, while an interactive media table informs about the dimensions of Volkswagen Group’s car production in terms of time, organisation, material and human resources.




Endless Triangle
Public Installation
Client: Dongkuk Steel Group, Luxteel, Seoul
Design: JOHO Architecture, Seoul
Architecture: Jeonghoon Lee, JOHO Architecture
Structural Engineering: Byeongsoon Park, Teo Structure
Manufacturing: Beomseok Lim, Seonwoo ID
Photography: Sun Namgoong

Staged as an endless triangle, this installation aims to reflect the durability and versatility of steel as a material. Following the infinite circulation of a Möbius strip, the installation conveys the message that steel will always exist because it can be reproduced indefinitely. Another aspect is the visualisation of the duality inherent to iron, here expressed as masculine and feminine. Thus, the internal structure of the endless triangle constitutes a basic frame for the rear plate structure with its masculine appearance. The surface, in turn, can display a variety of patterns and colour coatings of a feminine material.



adidas Superstar – Hall of Fame
Temporary Store
Client: adidas Korea, Seoul
Design: URBANTAINER, Seoul
Account Management/Project Management: TBWA KOREA, Seoul
Special Exhibition Curation: MARK, Seoul
Film Production: MARK, Seoul, GDW Films, Seoul
Operating/Event Management: INNOVER KOREA, Seoul
Photography: Young Kim, Indiphos, Seoul

This pop-up store in Seoul, South Korea, was projected like a Hall of Fame for staging the current classic Adidas sports shoe “Adidas Superstar sneaker” 40 years after its birth. The goal was to create an experience that highlights the shoe’s deep involvement and evolution in the heart of street culture. Visitors are guided through an exhibition structured by six grand themes including “Hardwood & Backboards”, “Music and Culture Connection” and “Fashion in Superstar”. The content was carefully curated to present the shoe’s history, including music and concert videos of performers who were in love with the sneaker, and also the creative fruits of collaborative projects with international and Korean artists.



A Stranger to Words
Communication design

Data Visualisation
Client: Meng Chih Chiang, New York
Design: Meng Chih Chiang, New York

“A Stranger to Words” is an interactive network graph that visualises the experience of learning English. Based on a daily reading report, this personal database of 23,358 words was created originally to express how the designer understood words. The complicated graph evolves in a high diversity of transformations, creating a mesmerising interactive visual experience in which the language and the line of connection work in unison. The goal is to reveal a connecting system of underlying text algorithms in an insightful and novel way, and to unfold personal sentiments of learning a new language through the capabilities of data visualisation.


Źródło: www.red-dot.de
photos: materiały prasowe Red Dot Design Award

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